Colour is my passion. I love the way colour can make you feel. It has the power to uplift you and make you feel happy, sad, serious or sassy! Knowing how to use colour and what the current trends are will help your business make the right decision on using colour suitable for your brand. Carry the feel of your brand into your retail /office or event space with the right choice of colour and visual language.
Colour is one of my favourite design tools and here’s what I learned from a Global Colour Research (a prominent UK trend forecaster) Spring/Summer 2011 trends presentation recently in Melbourne.
As you might expect, trends emerge from attitudes of what is happening in our world. Not surprisingly recovering from the GFC but embracing the future (with cautious optimism) is a strong driver for 2011 trends.
The four 2011 trend directions from Global Colour Research are:
Incorporates ethereal, translucent, smokey, fluid forms and skeletal structures and grid patterns (I can think of some great light shades examples like this ). Texture is important and the importance of heirlooms. Colours are muted with highlights of turquoise and greyed lilac.
This is a favourite of mine embodying a homage to spring with colours featuring cool, bright tones of vivid English spring green balanced with earthy wood neutrals and added strength from an indigo purple. Natural materials eg. wood, skins and leather hearld the importance of nature. Materials are functional and eco desirable. Symbols are drawn from folk-lore or nature inspired.
This trend embraces domestic nostalgia and is pale and interesting with a neutral palette of off white and greyed beiges with a shot of uplifting colour- red. Surfaces are distressed, patterned with relief, gilded or tonal. It can be used to add theatre and drama (with velvet and gold).
For those who want something with a bit more bite!! Sci fi meets low fi, space age and industrial influences drive this trend. Expect to see hyper-realism (think of triffids), post apocalyptic dark shades. Rough and smooth textures and Superman comic strip colours of blue and orange-yellow (aged as though in the original comic book).
Note: Colours are approximate representations.
Do you have a favourite? Let me know what you think?
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